Swedish Perfection Since 1903

King Gustaf II Adolf gives the pedlars of Sjuhäradsbygden an ultimatum: found a town, or stop trading. They found Borås, the pedlars' town by the ridges. It becomes the centre of Swedish textile trade for the next three hundred years.

Johan Oscar Jacobson is born, third child of Hilda Sofia and Anders Jacobson. His father trades coat fabrics and silk under the name A&W Jacobson. Oscar grows up in cloth.

Oscar registers his own business in the Borås trade register, alongside his aunt's husband Johan Anders Söderberg. The first garments are working clothes: overalls, work trousers, plain shirts. Made to last, for people who needed them to.

Sales reach 160,000 kronor, at a time when a dozen shirts cost 11.50. Söderberg retires and Oscar's brother Carl takes his place.

The Jacobson brothers sell men's clothing in set sizes. Until then every garment was cut to a customer's measurements. A suit becomes something a man can simply buy, and the industry reshapes around the idea.

Twenty seamstresses, a workshop of their own, and Oscar's first car: a black Ford Model T.

Each seamstress stops making a whole suit and takes one part of it. Quality and fit improve sharply. Oscar Jacobson becomes a tailoring house rather than a workshop.

Oscar sails to the United States and fills notebooks. Among the novelties, the first nylon shirt. It did not last. The tailoring did.

Oscar's son Anders Jacobson takes the house. He brings in foreign influence and finer materials: lambswool, cashmere.

The silhouette narrows, following British tailoring. It begins a partnership with the United Kingdom that holds to this day.

H.M. King Carl XVI Gustaf appoints Oscar Jacobson Purveyor to the Royal Court, Kunglig Hovleverantör. The appointment still stands.

Oscar Jacobson acquires Filippa K. The two houses stand side by side in the Scandinavian Heritage group, each keeping its own name, and its own hand.

Designed in Sweden. The golf collection is drawn alongside the award-winning fashion range and built on the same argument: Scandinavian simplicity, Italian tailoring, British cloth. Clothes that hold their line from the first tee into the city.