Southern Guards and Oscar Jacobson: the kit story

Oscar Jacobson is the official apparel partner of Southern Guards GC, the South African team in the LIV Golf League. It is a partnership that pairs a Swedish tailoring house with one of the most distinctive identities in modern golf, and it has quickly become one of the brand's proudest chapters. Here is the story behind the team, the rhino crest, and the Southern Guards kit you can wear yourself.

Who are Southern Guards GC?

Southern Guards GC are the South African franchise in the LIV Golf League. The team was formerly known as Stinger GC and rebranded to Southern Guards, a change that went far beyond a new name. The rebrand gave the team a bold new identity rooted in South African culture, and it is that identity Oscar Jacobson now helps bring to life on and off the course.

For South African golf fans, the team carries real weight, and the response to their home golf in South Africa has been extraordinary. In three years of sponsoring LIV Golf teams, Oscar Jacobson has said it had never seen support to match what Southern Guards received at their home event, sending more merchandise to South Africa than to any other event.

The rhino: strength, resolve and legacy

At the heart of the Southern Guards identity is the rhino. It is a powerful symbol in South African culture, representing strength, resolve and legacy, and it features across the Oscar Jacobson styles made for the team. The green rhino crest is what makes the kit instantly recognisable, a quiet but confident mark rather than a loud logo, which suits both the team's character and the brand's understated approach.

It is a rare thing in golf apparel: a crest with genuine meaning behind it, worn by a professional team and available to supporters in exactly the same styles the players wear.

Oscar Jacobson as official apparel partner

Oscar Jacobson was appointed as the official apparel partner of Southern Guards GC, dressing the team in performance golf wear that carries the rhino crest while meeting the demands of elite competition. It is a natural fit for a brand that has dressed top-level golf before, from supplying European Tour players in the 1970s to a long partnership with the Ryder Cup. You can read more about that heritage in our story on Oscar Jacobson's Swedish history since 1903.

The partnership also reflects where the brand is now: a premium golf apparel house confident enough to bring Scandinavian tailoring to one of the most watched new stages in the game.

The Southern Guards collection: what you can buy

Supporters do not have to watch from the sidelines. The Southern Guards collection brings the team's kit to fans in the same Oscar Jacobson quality worn on tour, all carrying the rhino crest.

The range includes the Southern Guards Regent polo shirt, a performance polo in the team's colours; the Southern Guards Denbigh hoodie for cooler rounds and off-course wear; the Southern Guards Herald polo; and the Southern Guards t-shirt for everyday support. Each is built to the same standard as the rest of our golf apparel, so it performs on the course as well as it looks in the clubhouse.

Built for the course, worn off it

Team kit is only worth wearing if it performs, and the Southern Guards range is built to the same standard as the rest of the Oscar Jacobson line. The polos use performance fabric cut for a full swing, the hoodie works as an on-course layer and an off-course everyday piece, and the whole range sits comfortably within the smart, tidy look most clubs expect. If you are new to golf dress codes, our golf dress code guide explains where team kit like this fits.

Because the pieces are made to last, they also reward a little care, the same as any premium layer. Worn and looked after well, a Southern Guards polo is a piece of real team kit rather than a throwaway souvenir.

Where Scandinavian tailoring meets South African spirit

What makes this partnership work is the contrast. Oscar Jacobson brings more than a century of Swedish tailoring, restraint and quiet quality. Southern Guards bring the energy, colour and pride of South African golf and the meaning of the rhino. The kit is where the two meet: understated in construction, confident in identity.

It is a reminder that premium golf apparel does not have to shout to say something. A well-made polo with a crest that means something is a stronger statement than any oversized logo, which is exactly the kind of thinking Oscar Jacobson has stood for since 1903.

Southern Guards FAQ

Who makes the Southern Guards kit?

Oscar Jacobson, the Swedish premium golf apparel brand, is the official apparel partner of Southern Guards GC and makes the team's kit.

Can I buy Southern Guards golf apparel?

Yes. The Southern Guards collection is available from Oscar Jacobson, including polo shirts, a hoodie and a t-shirt, all carrying the rhino crest.

Who are Southern Guards GC?

Southern Guards GC are the South African team in the LIV Golf League. They were previously known as Stinger GC before rebranding to Southern Guards.

What does the Southern Guards rhino represent?

The rhino is a symbol in South African culture representing strength, resolve and legacy. It features as the green crest across the Oscar Jacobson Southern Guards kit.

Is Southern Guards the same team as Stinger GC?

Yes. Southern Guards GC is the rebranded LIV Golf team formerly known as Stinger GC, now with a new identity centred on the rhino.